HLM Architects: Communicating a brand philosophy.
Project summary: Graphic Design, Print, Brand Development, Implementation
HLM Architects is one of the UK's leading architectural practices with offices across the UK and overseas, delivering architecture, landscape and interior design services to a diverse range of clients.
In 2019 HLM had a vision to rebrand the practice with a new identity that would reflect their philosophy of placing thoughtful design at the heart of their business.
Working with The Cafeteria in Sheffield on the brand design, HLM then asked Cultivate to develop and implement the new brand across their full suite of branded communications.
The extensive design development and roll-out incorporated stationery, marketing brochures, posters, invites, screen presentations, banners, launch event visuals, branded products, mailchimp templates, social media graphics and a suite of marketing and business development templates.
The identity is an expressive, bold and playful approach, based around a flexible, kinetic system that puts design firmly at the centre. An adaptable motif is at the heart of the identity, having been designed to flex and respond across all communications.
Conveying a sense of movement and flexibility was key so interesting layouts using offset text and images were used, along with full page flood colours selectively applied to create a vibrant feel. Their amazing projects were given the spotlight treatment in places using confident full bleed photography.
© HLM Architects
